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A popular term used to describe the growth of digital data.

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“Data is the new science. Big Data holds the answers.” – Pat Gelsinger, the Chief Executive Officer of VMware, Inc. and former Chief Operating Officer of EMC Corporation.

Big Data: A Brief Introduction

“With the rise of social networking, and the overwhelming digital revolution of information processing and storage, there has been an exponential increase in the amount of data available in the world. “Big Data”, a buzz-word indicating the vast amounts of tweets, .pdf files, consumer reports or any other digital form of unstructured data has become hugely popular with businesses and forward-thinking organizations looking to gain advantages amongst their competitors. All industries can benefit from the analysis of the vast data reserves that are available to private and public firms.

The healthcare industry benefits particularly well from big data as trends and analytics derived from medical data can develop new treatments, predict economic outcomes and lead to better communications between patients and providers. Data analytics has been used to forecast patient behavior by examining previously unknown patterns in stored reports between medical providers and their respective patients. In addition to improving patient communications, big data initiatives could reduce costs, save lives and revolutionize the healthcare industry into a powerful, more stable and effective digital machine.”

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